
Domains
Martingale works with companies across all industries with a focus on multiple AI domains: data management, customer & marketing analytics, operational analytics, and credit risk and fraud.
Data & Analytics
Strategy
OVERVIEW:
We assess the current state and create an action plan for investment of resources, technology, and data assets to drive long-term profitable growth.
DETAILS:
Roadmap Development
Create a roadmap to build the data assets, products & teams required to transform into an insight-driven enterprise.
Use Case Selection & Prioritization
Identify, characterize & prioritize potential use cases based on feasibility of data & business ROI.
Tech Stack & ML Ops
Optimize the tech stack & design an agile data development environment.
Operations & Planning Analytics
OVERVIEW:
Operations & planning analytics help you identify hidden and excessive costs and ensure lean operations, optimal demand forecasting & servicing schedules.
DETAILS:
Digital Twinning
Create a near-real-time digital copy of your business to optimize performance & operational efficiency.
Demand Forecasting
Enhance transactional data w/ external signals & leverage ML to generate accurate demand curves.
Predictive Maintenance
Identify & fix products before they break, create a pro-active product & service management structure.
Customer & Marketing
Analytics
OVERVIEW:
Our customer & marketing analytics leverage unstructured data & the latest machine learning techniques to improve customer acquisition, retention & spend.
DETAILS:
Recommendation Engines
Design & build collaborative & content-based filtering recommender systems to drive sales.
Customer Segmentation
Apply Natural Language Processing (NLP) and Image Processing to new unstructured customer data sets.
Price & Promo Optimization
Build dynamic price engines that use machine learning for rapid hypothesis analysis and time series testing.
Credit, Risk &
Fraud Analytics
OVERVIEW:
Credit, risk & fraud analytics leverage machine learning methods to uncover hidden anomalies, identify fraudulent behaviors & create dynamic risk monitoring systems.
DETAILS:
Fraud & ID Theft
Design & build a real-time monitoring system that can help protect your customers, products & vendors.
Anomaly Detection
Design & build systems that leverage ML to flag potential bad agents & transactions.
Enhanced Credit Evaluation
Leverage non-traditional data sources to build highly dynamic & scalable credit scoring systems.

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