Domains

 

Martingale works with companies across all industries with a focus on multiple AI domains: data management, customer & marketing analytics, operational analytics, and credit risk and fraud.

Data & Analytics
Strategy

OVERVIEW:

We assess the current state and create an action plan for investment of resources, technology, and data assets to drive long-term profitable growth.

DETAILS:

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Roadmap Development

Create a roadmap to build the data assets, products & teams required to transform into an insight-driven enterprise.

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Use Case Selection & Prioritization

Identify, characterize & prioritize potential use cases based on feasibility of data & business ROI.

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Tech Stack & ML Ops

Optimize the tech stack & design an agile data development environment.

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Operations & Planning Analytics

OVERVIEW:

Operations & planning analytics help you identify hidden and excessive costs and ensure lean operations, optimal demand forecasting & servicing schedules.

DETAILS:

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Digital Twinning

Create a near-real-time digital copy of your business to optimize performance & operational efficiency.

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Demand Forecasting

Enhance transactional data w/ external signals & leverage ML to generate accurate demand curves.

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Predictive Maintenance

Identify & fix products before they break, create a pro-active product & service management structure.

Customer & Marketing

Analytics

OVERVIEW:

Our customer & marketing analytics leverage unstructured data & the latest machine learning techniques to improve customer acquisition, retention & spend.

DETAILS:

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Recommendation Engines

Design & build collaborative & content-based filtering recommender systems to drive sales.

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Customer Segmentation

Apply Natural Language Processing (NLP) and Image Processing to new unstructured customer data sets.

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Price & Promo Optimization

Build dynamic price engines that use machine learning for rapid hypothesis analysis and time series testing.

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Credit, Risk &
Fraud Analytics

OVERVIEW:

Credit, risk & fraud analytics leverage machine learning methods to uncover hidden anomalies, identify fraudulent behaviors & create dynamic risk monitoring systems.

DETAILS:

Fraud & ID Theft

Design & build a real-time monitoring system that can help protect your customers, products & vendors.

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Anomaly Detection

Design & build systems that leverage ML to flag potential bad agents & transactions.

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Enhanced Credit Evaluation

Leverage non-traditional data sources to build highly dynamic & scalable credit scoring systems.